Trading Up: Law Firms Can Now Have Brand Names, But Should They?
NCBA Law Practice Management Blog
FEBRUARY 25, 2024
Now, this wasn’t always a thing; but, as of now: law firms in any jurisdiction of the United States can utilize ‘trade names’. Hence the trade name ‘Pep Boys ’. So, now: You can adopt a trade name anywhere. Try slapping that all onto a sign, and creating brand associations around what you do. But, should you ?
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