Leveraging DDA Data in Consumer Lending to Stay Competitive
Fico Collections
APRIL 21, 2023
Given the movement in the space, consumer-permissioned data seems like a no-brainer as the next generation of alternative data to round out lenders’ suite of existing sources. DDA data has the potential to be one of them for many lenders. Can you explain your rationale? A: There are certainly pros and cons to both approaches.
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