Range Finder: How Do You Niche Down, When You're Already Practicing Law?
NCBA Law Practice Management Blog
JUNE 8, 2024
Niche practices are successful, in part, because these effectively reduce competition for law firms, and also because it’s easier to market just one thing, rather than several. Now, it’s easy to build a niche practice right from the start of your law firm , because you can just pick what you want to do. But, if you’re already running a law practice, and want to niche down – the calculation becomes a bit more complex.
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