Niche Practice Area: How to Amplify Your Geographic Connection
NCBA Law Practice Management Blog
JULY 20, 2019
When most lawyers think about niche practice, their notion is that of a practice limited to one, or a few, practice areas. And, that’s one of the chief reasons that attorneys approach the notion of a niche practice with s ome combination of trepidation and dread. Because selling out on one or a few practice areas brings with it risk. It could work out famously -- or, not so much -- which would necessitate a shift in the entire practice to resolve.
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