Thu.Mar 28, 2019

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Brand Aware: Logo Development for Law Firms

NCBA Law Practice Management Blog

Review some law firm logos, and you’ll probably find similar characteristics: prominent use of gavels and/or columns; the logo design will likely be based on the first letters of the last names of the name partners; and, the color scheme will probably be blue/white or gray. What I’m trying to say is that pretty much every law firm logo is the same. In a massively competitive market, like legal, that’s a bad thing, because when you’re scraping for business against every other estate planning law