Go Your Own Way: The First Thing You Need to Brand Your Law Firm
NCBA Law Practice Management Blog
JANUARY 6, 2020
Believe it or not, the most important part of law firm branding is something that law firms often ignore, or throw away. A business logo offers its owner a distinctive mark, a visual interpretation of the business’ purpose and meaning, that resonates with consumers. Think of Coca-Colo or Ford or Apple or Target, and you immediately think of distinctive logos.
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