Brand Building for Financial Services: An Interview With Phoebe Assenza, Brand Strategist
PDC Flow
JUNE 9, 2020
Phoebe Assenza is a brand strategist and writer behind some of the most innovative fintech companies in wealth management, accounts receivable, and lending. We sat down to discuss the importance of a brand strategy for financial services and ARM firms, and what that entails. Phoebe Assenza. Brand Strategist at Rhetorica Creative. What is branding or brand building?
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