Mon.Aug 05, 2019

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Fast Forward: Prepare Now to Make Money Later

NCBA Law Practice Management Blog

Lawyers are often so head - down on substantive work that they spend very little time considering their ‘ sales cycle ’, which every business has. Whereas software companies consider metrics like ‘ cost of acquisition ’, law firms merely send out cadres of attorneys to network, with the fervent hope that that activity generates business, at some undetermined point in the future.