Group On: Building a Community-Based Referral Program

Lawyers love marketing to other lawyers, because there’s nothing like speaking a dead language, like Latin, in the modern world, and accompanying the dialogue with a firm handshake.  And, even when attorneys market online, they tend to stay in place – hanging with their fellow attorneys on LinkedIn, sticking to #lawtwitter.  But, there’s a whole separate world of other humans out there, who have no idea what sua sponte even means; and, guess what: they need someone to refer legal cases to, too – because they can’t take them on themselves, like your lawyer colleagues can do. 



Even before the pandemic reset everything, both attorney-to-attorney referrals, as well as businessperson-to-attorney referrals, were falling, while community-based referrals were rising.  And, the pandemic only exacerbated that trend, as everyone stuck close to home for a couple years. 

 

So, if you haven’t started yet, it’s a great time to be buildinging a community network, and generating local referrals.  Join the school board, or the local chamber of commerce.  And, maybe your favorite hobby can become a networking opportunity, too.  Check out MeetUp.com for a listing of local groups with diverse interests. 

 

Don’t think axe throwing can generate business for your law firm?  Think again, friend. 

 

. . . 

 

Want to get local with your marketing plan?  We can help! 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members have access to experienced law practice management consultants at a special discount rate.

To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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