Brand Aware: Logo Development for Law Firms

Review some law firm logos, and you’ll probably find similar characteristics: prominent use of gavels and/or columns; the logo design will likely be based on the first letters of the last names of the name partners; and, the color scheme will probably be blue/white or gray.  What I’m trying to say is that pretty much every law firm logo is the same. 


In a massively competitive market, like legal, that’s a bad thing, because when you’re scraping for business against every other estate planning law firm in your neighborhood, every little differentiation point helps. 

So, let’s talk about the potential benefits of a new logo for your law firm: It can set the color scheme for your branding, including for website creation or redesign.  (What if -- gasp! -- your law firm logo color scheme was not blue and white.)  It can encapsulate important elements of your business in a more visceral way.  (Amazon’s logo has the smile in it for a reason.)  It is another link in your brand awareness campaign, and creates something memorable for your customers (and more importantly) your potential customers, who have another foothold into your business. 

But, don’t just take my word for it, this is one of those things you have to see to believe.  So, why not try a logo design/redesign campaign, and see where some thoughtful tinkering will get you -- you may start thinking of your law firm, and its services, in a whole new way.  If you’re hiring someone to design a website, they’ll probably throw in logo design for free (in part, because it helps them to set the parameters of what the website should look like); but, if you’re not engaging that larger project, you can throw short money at a logo design contest on services like 99Designs or CrowdSpring, to see a bunch of options that might coalesce into an improved vision of what your law firm is and means.
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Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members now have access to experienced law practice management consultants at a special discount rate.  To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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