Free Ride: What Are You Trying to Accomplish with Your Initial Consultations?

Law firms often offer initial consultations, because that’s what law firms do.  But, thinking a little more deeply about the purpose for your initial consultations makes some sense. 

 

There is still a lot of debate in legal over whether you should be offering free or paid consultations.  And, it’s a legitimate question.  But, it’s also a question that depends on your purpose for providing consultations in the first place. 



If you want your consultations to be a separate, additional revenue stream -- then, of course, you charge as much as you can, without much regard for conversion.  If you want to get access to as many potential clients as you can, and are just seeking a way to vet them more effectively – then, yes: you probably reduce your charges, and take more calls.  Or, set up free consultations.  Many startup law firms, for example, will not charge for consults, in part, because new attorneys want to talk to as many people as possible, to build their networks, and their email lists. 

 

So, if you’re not sure about what to do with initial consultations, and you’re afraid that you might be wasting your time, consider what you ultimately want out of those conversations. 

 

Then, create your system around your end goals. 

. . . 

Speaking of consultations . . . You can get a discounted one from the National Creditor' Bar Association’s law practice management consulting partner! 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members now have access to experienced law practice management consultants at a special discount rate. To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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