Screened Time: Google's Newest Advertising Program Is Here

Attorneys have, like most business owners, spent lots of their marketing dollars on Google search.  It makes sense: Google is the most popular search engine.  (Google-owned YouTube is #2.) 

 

Google Screened is Google’s latest addition to its collection of local service ads.  Google Screened offers up attorney recommendations for practice area searches.  So, if you’re a bankruptcy attorney using Google Screened, when someone in your local area searches for a bankruptcy attorney, your profile would be displayed.  Your profile will feature a headshot, a link to your website, information about your Google Reviews and your hours of operation.  Plus, there’ll be a Google Screened green checkmark icon above your name. 



A consumer that clicks on your Screened profile is then presented with options to contact you – via phone, text or request form.  When a consumer selects one of those options, that’s a lead for which you are charged.  The whole process is very similar to setting up a pay-per-click campaign, where you set a budget, and when the budget runs out, the campaign is over.  When your Google Screened budget runs out, that campaign is over, and you won’t get any more leads until you add more money. 

 

Of course, this new system wouldn’t be called Google Screnned if there wasn’t a screening process actually included.  To engage Google Screened, lawyers need to provide information to Google to substantiate their bona fides.  Once approved, an attorney can participate in the program. 

 

To learn more about Google Screened, visit Google’s official site, including to find out whether Google Screened is available in your location.  For more information, check out this comprehensive guide to Google Screened for attorneys. 

 

Google Screened is a compelling new advertising option for law firms, that focuses on providing vetted options for legal consumers: Google-approved, and Google Review-supported. 

 

. . . 

If you’re looking to step up your web marketing game, we can help! 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members now have access to experienced law practice management consultants at a special discount rate. To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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