Convenience Store: Why Your Law Firm Needs to Be Different Now

As the coronavirus, resultant lockdowns, and their effect continue to press every sector of society, lawyers continue to respond to what they hope is a blip.  Only, it’s not a blip. 



But, that has very little to do with COVID-19.  The pandemic has only accelerated a trend that was already occurring.  The ‘convenience economy’ has been accelerating for some time, but is raging now.  Think about all the things you can buy and do from the comfort of your own home.  There is a reason streaming services and home delivery have ratcheted up massively of late; and, consider that Amazon and Netflix have not been felled by demand for virtual options, as have so many other traditional institutions -- it’s because the infrastructure was already there, due to already-existing consumer demand.  Software design, launch and management is now about reducing steps and promoting automation, including via machine learning. 

 

So, ask yourself: Does your law firm operate on the same principles?  Are your services ‘convenient’ for legal consumers to use?  Most attorneys can’t answer that question in the affirmative.  And, if your law firm is one of those, you should not be asking yourself how you can improve over what another attorney in town is doing, but how you can more closely align to what Amazon is doing. 

 

. . . 

 

If you’re searching for ways to deliver more convenient service options to your clients, we can help. 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members now have access to experienced law practice management consultants at a special discount rate. To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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